Athena East 3.0: One Week Away!

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Greetings, Athenians! We hope you’re as excited as we are for the upcoming Athena East 3.0 pitch event that’s a week from today!

The event will be at the River Stone Chophouse in Suffolk, VA on October 19th at 1800. You can register to attend right here.

Our Athena pitch events provide a venue for Sailors and DoD employees to present their big ideas to make their organization or the Navy better. Selected presenters will have five minutes to present their idea and then five additional minutes to field questions from the crowd and the assembled panel of leaders. At the end of all pitches, the crowd will vote on the concepts based on impact, actionability and presentation to award the top concept the Admiral Sims Award for Intellectual Courage.

The Purpose of Athena East 3.0 is to connect Sailors with ideas to an audience of professionals from the military, academia, industry, and the community who are supportive of military problem solving and problem ownership.  We want to develop a cadre of forward-thinking, creatively confident Sailors for the Fleet of tomorrow and build a diverse, supportive network to help them move forward.  Build a sense of problem ownership, where a Sailor sees a problem and develops a solution, and presents to leadership to get specific support. Athena East 3.0 is an informal gathering to hear, support, and celebrate Service-members and/or DoD civilians acting on their passion to improve their unit or service.For more on how Athena works and some of our past events, check out our roundup articles while you’re here on the blog!

There’s still time if you’re interested in presenting! The window to submit concepts is open, and if you’re interested, e-mail our Athena East Chapter lead at vakahnke@gmail.com with a brief summary your idea. The selection of the 5-6 presenters will be made on Sunday!

As an added bonus for this Athena event, registered attendees will have special access to the Submarine Information Exchange Tactical Advancements for the Next Generation (TANG) technology expo at the Lockheed Martin Lighthouse  prior to the event. Come by and check out the fantastic technology companies that are inspiring the TANG workshop participants before heading over to the Chophouse!

We’re looking forward to seeing you there!

 

 

 

 

 

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Big Ideas Live In Unlikely Places – 5 Tips For Cross-Pollination

By: Dave NoblesBee-Insect-Robots-For-Cross-Pollination-14

In 1913, the Ford Motor Company introduced a revolutionary innovation that changed the shape of the automotive industry forever – the moving assembly belt. The innovation helped Ford produce more of it’s Model T, which was sweeping the nation at the time, transforming the automobile from a novel curiosity to an accessible tool that would change the world.

While the great innovator and businessman Henry Ford is credited with this innovation, the true source of this great innovation was from an entirely different domain – the meat packing industry.

An early assembly line at Ford, courtesy ford.com

An early assembly line at Ford, courtesy ford.com

Ford, and more appropriately Ford’s brilliant team of engineers that did the majority of the design work for the auto manufacturer’s Detroit plant, looked to slaughterhouse practices used in Chicago in the late 19th Century for inspiration in an industry that had little more to do with meat than driving it to the market. Despite that fact, Ford’s team had the wisdom to keep their minds open to finding ideas in unlikely places. The team’s open-mindedness led to revolutionary changes that have impacted the lives of everyone on the planet to this day.

That’s the power of cross-pollination.

Cross-pollination is the discovery of new ideas and unique solutions to challenges through inspiration from unlikely sources. That source could be anything from exploring a new hobby that inspires a change in your frame of reference to the application of a new or interesting product to a problem you are facing. Or you could simply consider a diverse viewpoint from someone who thinks a little different than you.

Kelley's book is a great resource for building innovative teams and solving tough challenges.

Kelley’s book is a great resource for building innovative teams and solving tough challenges.

Many books, blogs and articles have discussed the benefits of cross pollination and recombinant innovation. Most notably, in the 10 Faces Of Innovation, Tom Kelley says that cross-pollinators (one of the titular 10 faces) have an uncanny ability to stir up new and interesting ideas by looking broader, into unexpected worlds that may not even seem relevant to the problem you may be facing. While that may sounds like one would need a particular set of skills, a la Liam Neeson in Taken, but truthfully anyone can be a cross-pollinator.

I have a very particular set of skills. I will find you, and I will innovate.

I have a very particular set of skills. I will find you, and I will innovate.

Case studies on cross pollination and recombinant innovation are everywhere – In the video rental industry, Redbox gained a competitive advantage through harvesting inspiration from vending machines and their closest competitor, Netflix, leveraged inspiration from the Postal Service after CEO Reed Hastings was frustrated by paying a $40 late fee to a traditional video rental provider.

In the Navy, look no further than the Tactical Advancements for the Next Generation (TANG) team, who hosted a design thinking event in San Diego recently that Tom Baker talked about on this blog. An idea emerged from an early event that the team hosted to replace the $128,000 joystick submariners use to control periscopes with an intuitive (and cheap) $28 Xbox controller. That concept has made its way onto new Virginia Class submarines and even earned an excellent hashtag at a Fast Company conference in San Francisco last year – #SuperMarioSubmarine.

We’ve also had many examples of cross-pollination in some of our past Athena pitches. The Environmental Acoustic Recognition System (EARS), Rob McClenning’s winning idea from Athena Two, was an conceived by looking at Army technologies; and Bill Hughes’ celestial navigation system proposal CosmoGator was devised after downloading a Star Finder app for iPhone – just to name a few.

LT Bill Huges pitching CosmoGator at Athena 3. He started the pitch by holding his iPhone in the air and asking "if I can automate celestial navigation on this, why not on my ship?"

LT Bill Huges pitching CosmoGator at Athena 3. He started the pitch by holding his iPhone in the air and asking “if I can automate celestial navigation on this, why not on my ship?”

While cross-pollination is a great skill that can yield some great ideas, some of us may not know where to start. There are actually loads of ways that you can bring the benefits of cross-pollination and recombinant innovation into your daily routine. Here are some ways that you can become a cross-pollinator at your job:

Be Engaged – A critical prerequisite to cross-pollination is starting with the right mindset. To truly remove your internal governor and enable the benefits of cross-pollination into your routine full throttle, you have to be engaged and observant. If you’re not engaged in your current surroundings, and observing the small nuances in the way things work, then you may miss an opportunity to affect positive change.

Spark Your Intellectual Curiosity – A genuine desire to learn about new things would be another prerequisite. If you don’t have an inherent curiosity to learn new things, then the rest of the tips below, and cross-pollination in general, may not make sense or even appeal to you. To be able to take new concepts onboard and apply them when the time is right, then your desire to learn must be genuine.

Use Metaphors – Allowing different perspectives, or describing things in a different way can enable viewing a problem from a different angle, which could bring with it some unlikely and powerful solutions. In the past few months on design thinking projects that I’ve worked here at Johns Hopkins APL, I’ve likened technical leadership paths to Dungeons and Dragons and personnel evaluations to the popular Madden series of sports video games. While those ideas certainly were not the answer, they sparked a discussion and eventual solutions that the group may not have considered using traditional descriptors. Try it in your everyday ideation – you may be surprised by what you and your team come up with!

Yoda says use metaphors

Yoda says use metaphors

Stretch Your Aperture – Being open to new experiences and schools of thought is key. An easy way to achieve a wider perspective is by simply using some of the social media tools widely available right now. Twitter is great because you can customize your own feed. Start by following some different accounts – adding a few artists, marine biologists, or toy manufacturers to your list might cause something unexpected to pop onto your feed as you’re scrolling and may ignite an a-ha! moment for you. Taking that a bold step further, try joining an interest group that you know nothing about. Sign up for a class – from improv to crocheting to coding – learning a new skill will introduce you to new perspectives as well as new people. And if all else fails, talk to a stranger while you’re waiting in line at Starbucks. You never know what you might learn.

Ideate And Share – While your big idea is in its formative stages, share it out early. Pull together a diverse group and capitalize on the diversity of thought it provides. The military is renowned for having members from all over the country and even the world working side by side. With every different individual background comes a different and fresh perspective that could propel the development of a solution that you would have never thought of on your own.

In our daily jobs, we can all have tendencies to keep our heads down and operate only within our bubbles to solve everyday challenges. There certainly are problems that we can face and solve by only seeking inspiration within our immediate surroundings. In fact, this is an appropriate method for specific problems that may only have a few specialized solutions. However, if we rely solely upon our personal work silos for inspiration, we could find ourselves solving problems that don’t need to be solved.

So, how might you harness the power of inspiration from unlikely sources? What challenge might you solve by looking in unexpected places? What new idea might you cook up by cross-pollinating from an unrelated field?

If you try it, you might be surprised what you find.

 

Dave Nobles is a member of the Design Thinking Corps at Johns Hopkins University Applied Physics Laboratory and the founder of The Athena Project.

In the San Diego or Norfolk areas? Well, join us for Athena 8 in San Diego on August 28th and Athena East 2.0 in Norfolk in October! Have an idea you want to present? Message us!

Connect with The Athena Project on Facebook: www.facebook.com/athenanavy or follow us on Twitter: @AthenaNavy. Interested in starting a movement of your own? Message us, or e-mail athenanavy@gmail.com!

TANG – Innovation in the Big Leagues

By: LT Dave Nobles

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Last week, I was honored to attend Fast Company’s Innovation Uncensored 2014 in San Francisco to share the story of Military Innovation with a broader audience.

The magazine invited the team from Tactical Advancements for the Next Generation (TANG), to present to a room full of forward thinkers from Silicon Valley and beyond who learned that the Navy not only has an appetite for fresh ideas and creative solutions to complex problems, but that there are movements afoot that are turning those ideas into action. Fittingly, the event was on Veteran’s Day and the conference center at San Francisco’s Metreon was filled with energy and excitement for TANG.

TANG is an initiative that brings together warfighters, decision makers and engineers to tackle problems using design thinking tools. Since 2011, Johns Hopkins University’s Applied Physics Laboratory (APL) has worked together with the international innovation consultancy and design firm IDEO and the Program Executive Office for Integrated Warfare Systems to gain operator insight and transition cutting-edge programs rapidly to the Fleet. One of the amazing things that TANG brings to the table is speed – The team is able to swiftly move from Post-It Notes and a foam-core design at a workshop to a working prototype in a matter of months, and more importantly from a prototype to a functional system onto a Navy platform in less than two years. Lightning speed, in terms of the current acquisitions pipelines in the Department of Defense.

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STG1 Rory Satink negotiating a foamcore periscope at the TANG booth.

Through several events, chiefly focused in Anti-Submarine Warfare both on Submarines and Surface Ships, the initiative is beginning to gain traction in many other fields of the Navy. During the San Francisco visit for the conference, the TANG team was able to sneak away to IDEO’s Palo Alto offices to discuss what topics upcoming workshops will attack with Design Thinking and Creative Confidence. More to come on that.

No trip to the Bay Area is complete without dropping by to hang with the gang at IDEO - Big things coming in the future!

No trip to the Bay Area is complete without dropping by to hang with the gang at IDEO – Big things coming in the future!

Beyond the interest and respect that the initiative has gained within the Fleet, the invitation to present the TANG story alongside other top-tier innovative minds like Disney’s Ed Catmull, Lyft CEO John Zimmer and Samsung’s Vice President and Head of Design Dennis Miloseski marks a validation of the innovative work that the team has accomplished in the epicenter of corporate innovation, Silicon Valley.

The director of TANG, Johns Hopkins APL’s Josh Smith, in a conversation on stage with Fast Company’s Chuck Salter, talked about some of the initiatives TANG has put into play already on Submarines, like replacing a bulky $128K joystick for periscope control with an Xbox controller.

“These Sailors have great ideas and they want to make things better,” Smith said. “We give them the tools to unleash their creativity and watch the magic happen.”

Those tools are the unique brainstorming rules developed by IDEO that the team employs at every TANG workshop, bringing Sailors from all over the Fleet together to generate powerful new concepts for the warfighter. A couple of those ideas: Defer Judgement and Encourage Wild Ideas, are what allows a concept like bringing a video game controller into a real-world tactical environment to blossom and become a reality.

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Post-It Notes: The Design Thinking calling card.

And that’s just part of the overall value proposition for harnessing operators’ ideas. Smith envisioned partnerships that leverage the extensive amount of R&D funds major corporations invest in new technologies and connecting operators’ insights to develop intuitive and effective systems that increase warfighting efficiency.

While the TANG story is a compelling one, there are numerous projects afoot in the Department of Defense, including the Army’s Rapid Equipping Force, the CNO’s Rapid Innovation Cell (and extended network, CRIC[x]), the Defense Entrepreneurship Forum and of course The Athena Project, the “Milicon Valley” movement doesn’t appear to be going anywhere. Especially in the wake of the recent announcement by Deputy Defense Secretary Bob Work that a new DoD Innovation Initiative would be announced within the week. You can read more about that here.

One thing is for sure: There’s a lot of energy out there to try to make things better across the Navy and the DoD. Imagine what we could do when we’re all pushing in the same direction!

Whatever the future may hold for innovation in the military, it’s safe to say that TANG will be a big part of it. Post-It Notes and all.

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Connect with The Athena Project on Facebook: www.facebook.com/athenanavy or follow us on Twitter: @AthenaNavy. Interested in starting a movement of your own? Message us, or e-mail athenanavy@gmail.com!