By: LT Dave Nobles
Growing up, I played a lot of baseball. While I was certainly no child prodigy, I wasn’t half bad either.
Like every Little Leaguer, I desperately wanted to knock the casing off the ball, a la Roy Hobbes in The Natural. So, like most kids in Little League, I’d swing about as hard as I could, trying to uppercut the ball right out of the ballpark.
And, I usually missed.
Not to be discouraged, I practiced. I took hours upon hours of batting practice, and I worked hard to get my swing right. One thing that sticks out in my head about those hours at the ballpark was something that my Dad told me as he pitched me buckets upon buckets of baseballs, likely doing permanent damage to his pitching arm:
Just swing level, and the power will come.
So I did, and I actually got pretty good. I was consistently making solid contact and before long I was comfortable in the batter’s box and was spraying line-drive base hits all over the field.
But, I wasn’t hitting any home runs. Sadly, I wasn’t blasting baseballs into the lights, creating explosions and raining sparks onto the field as I trotted triumphantly around the bases as I had hoped. But, I was doing very well for the team and I was having fun.
Then it happened. With a level swing, I crushed a ball in a game further than I ever had, straight out of the park.
The Old Man was right: Swing level and the power will come. And it did.
Now maybe it’s just because baseball season is upon us and it makes me feel a little nostalgic, but I was reminded of this story as I considered the Navy’s relentless (and often misguided) pursuit of innovation.
Now, let the record show that I do not think that innovation is a false pursuit. I wouldn’t be on the CNO’s Rapid Innovation Cell if I did. Calling innovation a fruitless goal is like saying Home Runs are a bad thing. Home Runs are always good, provided you’re on the team that’s hitting them!
Rather, if we want more innovation, perhaps we should pursue and inspire creativity. Just as if we want the long ball, we should take the time to coach fundamental baseball to our young players. If we want our folks to innovate, we need to teach the tools necessary to realize that goal, rather than preaching the goal. Maybe pursuing innovation as an end state is the same thing as taking that big, hacking, hard-as-you-can uppercut swing when you’re at the plate.
If what we really want is more innovation, then perhaps we should advocate creativity in thought. Maybe we should make training more effective by injecting a dose of creativity.
Maybe we could inspire a new generation of creative sailors by using tools like General Military Training (GMT) as a vehicle to provide exercises to managers that encourage Sailors to think differently and hone an ability to connect dots.
Sure “Creativity GMT” is a pretty lofty goal that would likely take some time to implement. In the meantime, there’s no reason that we can’t apply some of the myriad tools easily found online to the training regimens for our respective divisions, departments and commands.
Here are just a few of the awesome websites out there that can spark the creativity training process:
Stanford University d.school: Here you can grab a boatload of guidance on the brainstorming process, including tools for facilitation. While you’re there, check out the virtual crash course in design thinking!
Mind Tools: A site dedicated to honing ideation tools for businesses, there are tons of exercises here that you could use to spark a great session within your work group.
Marshmallow Challenge: Here’s a specific exercise that you can equip yourself for in the grocery aisle, aimed at bringing teams together.
Creative Confidence: A book by Tom and David Kelley of IDEO, the matching website gives a page full of tools to learn design thinking.
Creative Thinking: The Web’s repository for brainstorming books, techniques and exercises. This site could populate your training plan for a year.
And those are just the tip of the iceberg. Google is your friend when trying to find some fun exercises that can train the brain to not only think outside the box, but to rip the old one down and build a new, bigger box.
By unlocking the latent creativity within our Sailors, especially our junior Sailors who may have joined the Navy looking to be inspired, we drastically widen the innovation aperture. And, like a muscle, exercising that creativity will only strengthen it, leading to some great things.
Maybe doing that d.school crash course on reimagining the gift giving experience will be all the inspiration needed for a Sailor to start believing in their own creative abilities and looking for ways to make things better. Then, the next time that Sailor sees a problem, rather than becoming frustrated, they’ll craft a creative solution and make the Navy better.
Make no mistake: The Navy is 100% a People Business and those people are our greatest asset. By empowering our people to be intellectually curious, we might spur even more participation in so many of the great groups that are trying to grow the creative culture within the Navy, like CRIC[x], TANG, DEF[x], CIMSEC and, of course, The Athena Project.
One of the goals of Athena has always been to inspire a cadre of young officers and junior Sailors to think differently, relentlessly question the status quo and not be afraid to do something about it.
Let’s get creative and keep growing the wave!
Dave Nobles is the Combat Systems Officer onboard the Ballistic Missile Defense Guided Missile Destroyer, USS BENFOLD (DDG 65). He is also a member of the CNO’s Rapid Innovation Cell.
Interested in presenting an idea at the next Waterfront Athena Event, May 30th at Societe Brewing Company in Clairemont Mesa? Message us on Facebook or Twitter @AthenaNavy. Do you hate social media? Send us an e-mail instead!: ATHENA@ddg65.navy.mil.